Chow Tai Fook courts the young

Cheng: The is resilience in the luxury and high jewellery segments, people are looking for rare and one-of-a-kind pieces. Photo: Reuters/Tyrone Siu Purchase Licencing Rights

CHINA’S largest jewellery retailer, Chow Tai Fook, which competes with Tiffany and Cartier and is in the middle of its biggest makeover in decades, is introducing new products and store formats as it moves into overseas markets.

As its 100th anniversary looms in 2029, Hong Kong-listed Chow Tai Fook is setting its sights on China’s fickle younger spenders as it seeks to retain its traditional higher-end customers.