Malaysia to host IAA World Congress

Chacko said:” It took over four years of intense efforts against other more globally famous destinations and pandemic disruptions before IAA Malaysia emerged victorious in the decision to host the congress in Penang.

PETALING JAYA: Malaysia will be the destination of the next International Advertising Association (IAA) World Congress, marking the first occasion the event is held in South-East Asia.

Scheduled to take place from March 6-8 in 2024 in the host city of Penang, the event is jointly co-hosted by IAA Malaysia, Penang State Exco office for tourism and creative economy (Petace) and Penang convention & exhibition bureau (PCEB).