Media owners’ advertising revenues seen to surge

Mediabrands Malaysia chief investment officer Fan Chen Yip said digital advertising is clearly the dominant media, projected at 63% of total advertising spends in 2022, and driven mainly by social media advertising.

PETALING JAYA: Media owners’ advertising revenues in Malaysia are expected to surge by 14% this year to reach RM6.1bil, according to Magna global advertising forecast for 2022.

Mediabrands Malaysia chief investment officer Fan Chen Yip said digital advertising is clearly the dominant media, projected at 63% of total advertising spends in 2022, and driven mainly by social media advertising.