Lazada launches new brand proposition

In a statement, the group said shoppers are no longer just buying products for functional uses and the Add to Cart. Add to Life. proposition reflects the brand’s belief that eCommerce can add value to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases

KUALA LUMPUR: Lazada Group has announced the launch of its new brand proposition, Add to Cart. Add to Life, alongside LazLive+, a curated interactive live content series that brings together recognisable, authentic and trusted experts to share fresh tips and skills with shoppers.

In a statement, the group said shoppers are no longer just buying products for functional uses and the Add to Cart. Add to Life. proposition reflects the brand’s belief that eCommerce can add value to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases, Bernama reported