Ryusuke Oda
PETALING JAYA: The 14th Malaysian Effie Awards announced its call for entries with a slew of new categories as well as a new online submission portal and enhanced judging panels.
Entries for the awards should be submitted between July and August this year. The winners will be announced in December. Submissions must be made online through the Effie Universal Competition Software and entrants are advised to register early to familiarise themselves with the new entry system.
Showcasing campaigns that meet and exceed marketing objectives with a focus on effectiveness, the theme for this year’s Effie Awards is “Look Up Again.”.
“As Malaysia emerges from two years of pandemic uncertainty, our industry has endured through the upheaval and chaos, to survive somewhat battered, but certainly resilient,” said Malaysia Effie Awards 2022 organising chairperson Ryusuke Oda, who is also managing director of Hakuhodo Malaysia.
“This year’s theme is a reminder to all of us to continue to dream of endless possibilities, while we strive to change the game and make a difference to the world,” he added.
First launched in 1968 in New York, the Effie Awards are recognised internationally by agencies and advertisers as the communications industry’s pre-eminent award for marketing effectiveness.
This year’s awards features many new categories including Delivery Services, Education and Training, Gaming and e-Sports, Branded Content and Entertainment, Brand Integration and Entertainment Partnerships, Media Content Partnerships, eCommerce, Media Innovation (Conversion), Direct to Consumer, Performance Marketing, Social Media, Data-Driven, Media Innovation (Impact), Business, Product, Service Innovation, and Customer Experience.
These 15 additions bring the total to 23 Product and Services categories and 27 Speciality categories, in which a select number of Gold, Silver, and Bronze awards will be presented. A Grand Effie could also be awarded to a deserving Gold award winner, as determined by the judges.
Grand Effie and Gold winners will then be eligible to compete for the first-ever Global Grand Effie in their category, with a final round award of the Iridium Effie, the single most effective marketing effort worldwide, presented by Effie Worldwide.
