4As offers IPA Diversity & Inclusion Essentials Certificate

4As vice president Nizwani Shahar

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching the Chartered Institute of Practitioners in Advertising (IPA) Diversity and Inclusion Essentials Certificate, the first of its initiatives for the advertising industry to address diversity, equity, and inclusion (DEI) in the workplace and in its work product.

“The launch of this unique training and certification in Malaysia is the first step in fulfilling the 4As pledge to roll out a structured and strategic DEI plan to educate local member agencies on what DEI truly is, what it means and how to implement it not only in their internal workings but also in the campaigns that we create,” said Nizwani Shahar, 4As vice-president, and mentor and industry partner with LeadWomen and UN Women in a statement.

Conducted by the 4As’ long-established training partner the UK-based IPA, the certificate is the 6th IPA course to be introduced in the country. It is suitable for everyone in the industry, no matter their experience, background or seniority.

Its 10 hours of online learning consists of nine modules covering racial and ethnic diversity in the workplace, LGBTQIA+ in the workplace, female careers and leadership in the workplace, masculinity in the workplace, the multi-generational workplace, disability in the workplace, neurodiversity in the workplace, gender identity and expression in the workplace, and social mobility in the workplace.

LGBTQIA stands for lesbian, gay, bisexual, transgender, queer (or questioning), intersex, and asexual (or allies).

“These are important workplace issues to consider and to be aware of. Heightened awareness will improve the working environment and ultimately be reflected in the work product,” said Nizwani.

“We ask for agencies to commit to this training, to explore and understand how we can be more equitable and inclusive of everyone in our industry. We must show through words and actions that we are serious about delivering social good, and we must hold ourselves accountable for seeking out the voices too often ignored, and to listen and improve, making an impact that can be measured in the outcomes we achieve,” she added.

The certificate is assessed via an online test upon completion of the modules.

Registration is open till May 27 this year. Course fees are HRDF claimable and cost RM830 +6% SST for 4As members, and RM1,050 +6% SST for non-4As members.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

4As , DEI , IPA , Diversity , Inclusion


Next In Business News

EVD debuts on ACE Market at 26 sen per share
Bursa remains little changed amid lack of direction
Trading ideas: Mudajaya, Farm Fresh, Reach Energy, iDimension Consolidated, Marine & General and Teck Guan Perdana
GLOBAL MARKETS-MSCI global stock index has biggest first-half drop on record
From EU to BRICS and NATO, June meetings showcase global strains
Oil price falls 3% on uncertainty over future OPEC+ output, recession fears
STOCKS: S&P 500 closes the book on its steepest first-half slide in 52-yearssince 1970
DNB stake sale meets deadline
UK household incomes are in the longest-ever run of decline
Poultry players’ earnings to improve slightly

Others Also Read