Shifting strategies to cater for Gen Z

Javed Jafri, who is the Malaysian Advertisers Association (MAA) vice-president and Unilever Malaysia Singapore Myanmar Laos media and digital head, said the marketing strategies targeted towards Gen Z should be more digital-driven as they’re exposed to the Internet since infancy.

PETALING JAYA: Marketers are aiming to have a stronger grip on today’s youths, specifically the Generation Z (Gen Z) group of individuals, as corporate Malaysia transitions into endemicity.

To achieve this, marketers said they need to pivot their marketing strategies more efficiently to target this segment due to their ability to influence peers, hence making them the key target for brands and advertisers.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 48
Cxense type: NA
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Business News

Straits Energy associate firm CBL International to be listed n Nasdaq
SunCon wins RM604.9mil RTS Link Project
TNB appoints Abdul Razak Abdul Majid as chairman
Etiqa, first local insurer to sign on to UN Principles for Sustainable Insurance
Yinson 4Q net profit jumps more than two-fold to RM168mil
KLCI skids while glove counters come back into focus
Kulim consolidates plantation business under Johor Plantations
Oil dips after Fed comments, U.S. crude stock build
Philippines central bank raises interest rates by 25 bps
PETRONAS inks MoU with Philippines' Phoenix Petroleum

Others Also Read