Pos Malaysia aims for cultural revamp

Pos Malaysia group chief executive officer Charles Brewer

KUALA LUMPUR: Pos Malaysia Bhd plans to focus on cultural transformation with a complete rebranding of its value, purpose and guiding principal, says group chief executive officer Charles Brewer.

He said the transformation is crucial for the company to become the leading logistics provider in Malaysia and to regain the trust of the people in Pos Malaysia and its brand.

“It is very obvious that people do love the brand but they are unsure of the service.

“That sort of trust has been considerably damaged and we are working on fixing it now,” he said during a digital business webinar organised by DRB-Hicom University here yesterday.

As such, he said, the postal delivery service provider is looking at restructuring and transforming its operations through digitalisation and automation.

Brewer, who has been appointed to helm Pos Malaysia since Aug 1, 2021, said the change is in line with its plan that has three stages, namely back to black, transforming the core, and Pos 2.0.

“We are in our second stage that comes in three pillars – highly motivated, engaged and safe employees; delivering great service and delighting the customers; as well as delivering profit,” he explained.

Brewer added that Pos Malaysia has gained over 122 million impressions through its marketing efforts over the last three months.

This is a significant improvement in strengthening its brand presence across the country.

Pos Malaysia incurred an unaudited net loss of RM335.73mil for the financial year ended Dec 31, 2021, compared with a net loss of RM308.02mil in the preceding year, while its revenue declined to RM2.19bil from RM2.33bil previously. — Bernama