The rise of Hyrox

Impressive scale: Hyrox has seen between 1.3 million and 1.5 million participants globally during the 2025-26 season, placing it among the fastest-growing properties in functional fitness.

WHEN Scarlet Wan crossed the finish line at Hyrox Shanghai alongside her Team FoYes relay teammates in May, the victory was about more than another gold medal. Their winning time of 53 minutes and 12 seconds shattered China’s national record and secured an unprecedented sixth consecutive championship.

For Wan, who has watched Hyrox’s rise in the country since competing in 2024, the achievement was also a marker of how quickly the sport has evolved from a niche fitness concept into one of the country’s fastest-growing participation sports.

That transformation was on full display on May 16 to May 17, when more than 10,000 athletes and over 7,000 spectators gathered for the final China stop of the 2026 Hyrox season in Shanghai. Participation nearly tripled from the previous Shanghai event held in April 2025, when about 3,600 competitors took part.

Inside the venue, thousands of competitors pushed weighted sleds, hauled ropes, lunged with sandbags and sprinted through eight rounds of running and functional fitness stations.

The vibe resembles a music festival as much as an athletic competition.

Industry insiders say it is a sign that the German-born fitness race may be emerging as the next major growth engine in sports consumption after marathons, triathlons, cycling and outdoor recreation.

Formula behind the boom

Founded in Hamburg in 2017, Hyrox combines eight 1km runs with eight standardised workout stations: SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, RowErg, Farmer’s Carry, Sandbag Lunges and Wall Balls.

Part of its attraction is that Hyrox emphasises fundamental exercises familiar to most gym-goers. Participants need endurance and basic strength rather than specialised skills.

“The entry barrier is extremely low,” says Wan, who is also a trainer in Shanghai. “If you can run and lift weights, you can compete.”

The numbers underscore that accessibility. Since launch, Hyrox reports a global completion rate of about 98%, a high figure for a competitive fitness event.

That predictability may be one of the format’s strongest assets. Participants know exactly what they will face and can clearly measure progress against global benchmarks.

Competition in community

The sport’s commercial appeal extends well beyond race-day participation. Entry fees are around 600 yuan (US$88) per person, while serious competitors often train several hours per week. Yet, organisers report strong repeat participation rates, fuelled by social formats such as doubles and relay races.

“Many people start by participating with friends,” Wan says. “The doubles and relay divisions have turned traditional social gatherings into gym parties.”

The social component has created a broader consumption ecosystem around each event. Athletes purchase customised apparel, recovery services, team training packages, event photography and branded merchandise. Race weekends increasingly resemble fitness festivals, she says.

For gym operators, the trend is a good new business opportunity at a time when many fitness facilities are struggling with member retention and rising competition.

Through official certification programmes and standardised equipment requirements, gyms can offer Hyrox-affiliated training without the significant capital expenditure traditionally associated with specialised fitness concepts.

Domestic gym facility brands such as Matcon have also lowered equipment costs by producing affordable sleds, rowers and other competition-specific gear.

“Hyrox has become a powerful operational tool for fitness venues,” Wan says. “Unlike some niche training formats, it brings in newcomers who often become long-term members.”

The model is already gaining traction. Hyrox has partnered with nearly 200 gyms across 30 Chinese cities, creating a growing network of affiliated training centres that function as both preparation hubs and community-building platforms.

Global expansion

Hyrox China general manager Yuan Fang tells Gymsquare, a sports and fitness industry portal, the sport’s rapid growth stems from its commitment to consistency.

“Since its creation, Hyrox has never pursued novelty for its own sake,” Yuan says. “Instead, it has built a unified global competitive standard.”

The approach has produced impressive scale. Hyrox has seen between 1.3 million and 1.5 million participants globally during the 2025 to 2026 season, placing it among the fastest-growing properties in functional fitness.

The upcoming season is projected to feature roughly 100 events worldwide and attract more than one million athletes.

China has emerged as one of the organisation’s most important growth markets.

Participation has climbed from roughly 1,600 competitors at the country’s inaugural event in late 2024 in Beijing to more than 3,000 in Shanghai shortly thereafter. By 2025, Shanghai events were drawing over 7,000 athletes and an equivalent number of spectators.

“Against the backdrop of rising health awareness and evolving lifestyle aspirations, we see tremendous growth potential,” Yuan says.

Another differentiator is gender balance. Hyrox reports participation is split almost evenly between men and women, a rare achievement among endurance-based sports where male participation often dominates.

Brands move in

The sport’s momentum has also attracted major corporate partners eager to capitalise on a rapidly expanding audience.

Sportswear giant Puma has emerged as one of Hyrox’s most aggressive backers.

During its first-quarter 2026 earnings call, Puma chief executive officer Arthur Hoeld highlighted Hyrox-specific products as a contributor to stronger performance in the Chinese market, where revenue rose 9% year-on-year.

“The positive performance in China was supported by sustained strong demand for low-profile footwear, especially the Speedcat family, and successful launches such as the first-ever performance shoe made specifically for Hyrox,” Hoeld says.

The company says that Hyrox-related products and Nitro performance footwear help offset weakness in other categories, underscoring how specialised fitness communities are becoming increasingly important drivers of consumer spending.

For Hyrox executives, however, the long-term opportunity extends beyond staging races.

“A successful sports IP should drive industry development,” Yuan says. “Hyrox must become a community hub.” — China Daily/ANN