Association eager to solve talent crunch issues

MSA president Chanchal Chakrabarty said apart from focusing on media measurement in the market, with the single video measurement and out-of-home measurement initiatives, MSA would also be working on multiple initiatives under an overarching theme of talent development for the industry.He told StarBiz that talent crunch is one of the biggest “pain” points for the industry.

PETALING JAYA: Realising the talent crunch in the media and communications industry, the Media Specialists Association (MSA) is stepping up efforts to address this grave concern.

MSA president Chanchal Chakrabarty said apart from focusing on media measurement in the market, with the single video measurement and out-of-home measurement initiatives, MSA would also be working on multiple initiatives under an overarching theme of talent development for the industry.