Innovation drives Senheng ahead


Grand Senheng Elite - one of Senheng's multiple flagship store brands.

PETALING JAYA: Senheng New Retail Bhd, en route to a listing on the Main Market this month, aims to stay ahead of the competition as the country’s largest consumer electrical and electronics (E&E) retailer sets itself for expansion.

Executive chairman Lim Kim Heng told StarBiz that the group would continuously innovate its business model to stay ahead of the curve and cater to the latest consumer trends.

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