Innovation drives Senheng ahead

Grand Senheng Elite - one of Senheng's multiple flagship store brands.

PETALING JAYA: Senheng New Retail Bhd, en route to a listing on the Main Market this month, aims to stay ahead of the competition as the country’s largest consumer electrical and electronics (E&E) retailer sets itself for expansion.

Executive chairman Lim Kim Heng told StarBiz that the group would continuously innovate its business model to stay ahead of the curve and cater to the latest consumer trends.

Limited time offer:
Just RM5 per month.

Monthly Plan


Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan


Billed as RM148.00/year

1 month

Free Trial

For new subscribers only

Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

New Senheng , Lim Kim Heng , innovation , pandemic ,


Next In Business News

GDEX to diversify into IT services and solutions
Bursa Malaysia collaborates with UK's MOBILIST to enable greater investment in energy transition
MIDA appoints Sikh Shamsul Ibrahim as CEO
Bursa Malaysia continues downtrend with over 1,000 counters in red
Asian bonds see first monthly outflow in five on easing US rate-cut hopes
CTOS, airasia academy team up to empower SMEs through strategic business education
Indonesia intervenes to stem rupiah's slide after currency hits 4-year low
Top-notch brands make beeline for Shanghai
Oil prices rise on China growth, Middle East tensions
UK wage growth slows slightly as Bank of England mulls rate cuts

Others Also Read