Forget IRL bling. What about Rolex, Hermes and Gucci NFTs?

Virtual venture: Getting involved in the metaverse can help the bling behemoths reach new, younger customers. Generations Y and Z will account for more than 70% of the global luxury market by 2025, according to Bain & Co.

TIME to get ready for the party. You put on your Balenciaga cap, fasten your Rolex Daytona and don your Louis Vuitton cross-body bag.

But this isn’t In-Real-Life or IRL bling. It’s all virtual gear, worn by your digital self, who’s about to be teleported into the metaverse.