4As celebrates golden anniversary

4As president Andrew Lee (file pic) : The 4As would continue to nurture the conditions that allow such creativity to flourish, and champion the value of advertising agencies through the purposeful delivery of the 4As objectives.” The 4As organises and promotes several annual awards. Among them the Putra Brand Awards.

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is commemorating 50 years of existence with a campaign that celebrates its stewardship of the advertising industry since its formation by a group of forward-thinking advertising professionals.

The association was formed on May 18, 1971. They advocated that the future of Malaysian advertising would be based on growing brands through creativity across strategy, ideas, content and media.