Tapping the potential in rising foot traffic

“We will focus on the food kiosk market to keep our costs as low as possible. This allows us to sell our value meals at much lower prices.” - Kevin Ng

WITH foot traffic picking up, food and beverage (F&B) kiosk chain Grill Box by Sagfood is looking to boost its outlet count and capitalise on the potential growth in demand.

Sagfood (M) Sdn Bhd is planning to raise up to RM4mil, or equivalent to 13.79% of its equity, through an equity crowdfunding (ECF) campaign to fund its outlet expansion plan. About 40% of the funds raised will be used for this while the remaining will go towards marketing, licensing and various overhead expenses.