Hup Seng, a timeless favourite


Hup Seng Industries Bhd is one of the leading cream cracker manufacturers regionally. It is a timeless favourite among Malaysians, having fed countless households as it is considered a staple food.

During times of great uncertainty such as last year’s Covid-19 pandemic, apart from tissue paper hoarding, Hup Seng crackers would be one of those at the top of the list.

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