Marketing activities gathering momentum

Speaking with StarBiz, Digi Telecommunications Sdn Bhd head of media and budget management Remus Hoo (pic) said the telco’s stance towards business remains optimistic, especially when it is in the essential service sector where connectivity has become unprecedentedly more important than ever.

PETALING JAYA: Marketing activities are picking up as companies gear up to capture consumers’ eyeballs as corporate Malaysia moves into the endemic phase of Covid-19.

Towards this end, marketers are stepping up their marketing promotions, advertising spends and innovation to recover lost ground and up their market share.