Fund managers brace for correction

Changes are in store as greenwash rules go global

LONDON: At the London-based law offices of Simmons & Simmons, the phones are ringing off the hook.

Lucian Firth, an attorney who represents hedge funds and other asset managers on industry regulation, said his work life had been transformed by a new set of rules that prevent investment professionals from exaggerating the environmental and social credentials of whatever they’re selling.