Choong begins role as S P Setia’s new president, CEO

In a statement issued yesterday, the property developer said Choong’s (pic) mission would be to establish new points of business sustainability that will position the group as ready to adapt and react to new market needs and norms, as well as keeping a pulse on environmental responsibilities. “Under this new approach to business sustainability is also a digital transformation drive.

KUALA LUMPUR: S P Setia Bhd has announced that its new president and chief executive officer Datuk Choong Kai Wai has officially began his role effective yesterday.

In a statement issued yesterday, the property developer said Choong’s mission would be to establish new points of business sustainability that will position the group as ready to adapt and react to new market needs and norms, as well as keeping a pulse on environmental responsibilities. “Under this new approach to business sustainability is also a digital transformation drive.

Digitalisation for S P Setia will mean a seamless customer experience journey from first contact, right up to curated lifestyle experiences for owners and residents in its properties and townships,” it added.

Meanwhile, S P Setia Bhd chairman Tan Sri Syed Anwar Jamalullail said Choong would be able to provide strategic guidance to the board, management and the entire group with fresh innovative ideas and lead in the transformation for it to stay relevant in this digital age.