UOB Malaysia taps Prudential’s VF2F feature to offer insurance solutions


UOB managing director and country head of personal financial services Ronnie Lim

KUALA LUMPUR: United Overseas Bank (Malaysia) Bhd (UOB Malaysia) is collaborating with Prudential Assurance Malaysia Berhad (PAMB) to provide customers with a suite of insurance solutions digitally through a new virtual face-to-face (VF2F) feature on Pulse1, the insurer’s all-in-one health and wellness app.

It said UOB Malaysia was the first bank in Southeast Asia to use the VF2F feature, enabling its customers to manage their insurance needs digitally and conveniently, particularly important during the ongoing pandemic.

“The VF2F feature also enables the bank’s customers to submit the necessary documentation and forms electronically, eliminating the need to fill in a physical questionnaire.

“As the entire process, from receiving financial guidance to applying for and confirming their insurance coverage is conducted on the app, customers can fulfil their protection and wealth planning needs in a simpler, smarter and swifter manner without visiting a branch,” it said in a joint statement.

UOB Malaysia managing director and country head of personal financial services Ronnie Lim said the collaboration with PAMB demonstrated the bank’s commitment to providing customers with progressive and convenient solutions that are relevant to their lifestyle needs and preferences and in the manner they prefer.

“The introduction of the VF2F feature to offer customers protection solutions is timely given the latest surge in Covid-19 cases.

“With more consumers using smartphones to manage their financial needs, we hope that one in every two customers will benefit from this new feature and sign up for the protection or wealth solutions that we offer together with PAMB,” Lim said.

PAMB senior director, partnerships distribution Lee Ee Hui said the pandemic had elevated the awareness of insurance protection and the critical need to be financially protected.

“With this partnership, we are able to offer UOB Malaysia’s customers a secure end to-end service anytime, anywhere through our AI-powered health app, Pulse,” he said.

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