Sports marketing poised for growth

Reprise Digital group commercial director and head of Sports Marketing Thanendran Thanesvaran said the momentum for sports marketing would remain in Malaysia.

PETALING JAYA: Sports marketing in Malaysia is poised for growth despite uncertainties fuelled by Covid-19, thanks to the strong penetration of the Internet and television viewership.

Last year, the global sports marketing industry took a hit and declined by between 15% and 18% in value which translates to multi-billions of dollars.