Universal McCann shows its caring side by organising fundraiser


“Our team collectively came to this decision, selecting 50 businesses and social enterprises to support and help raise awareness amongst our friends, family and wider network,” said Audrey Chong, chief executive officer of UM, UM Studios and Ensemble Worldwide.

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM).

The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support of 50 local businesses and SMEs. The event, held on July 22, was in conjunction with its annual global Impact Day,

“The theme of solidarity really spoke to us very deeply this year. There is a lot of hardship and suffering all over the country, and the hardest hit have really been our SMEs and local businesses, many of whom have dipped into their savings to stay afloat.

“Our team collectively came to this decision, selecting 50 businesses and social enterprises to support and help raise awareness amongst our friends, family and wider network,” said Audrey Chong, chief executive officer of UM, UM Studios and Ensemble Worldwide.

Among the businesses that benefitted from the fundraiser were Fisherman’s Express, which is owned by tour guides turned fish sellers, family-run Penang Nyonya restaurant Mamalee, local bar Merdekarya, Scuba Club Langkawi and ice-cream parlour Softsrv.

Other non-governmental organisations and social enterprises that benefitted from the event included A Pet’s Journal, Bake with Dignity, Dignity for Children Foundation and Ferris Wheel Organisation.

The livestream event also included an auction of art by UM’s creative team in support of Food For

Others, a grassroots initiative driven by those in production services to provide grocery services for others in the production and film industry who have been left jobless due to the lockdown.

“We are truly amazed and humbled by the generosity of all those who heard the stories of these businesses and chose to open their hearts and wallets in support of them. I am also especially grateful to our mediabrands family and all our partners and friends who supported us and attended the events.

“Our efforts may just be a drop in the ocean, but our hope is that this movement and message of support and hope for local businesses will spread throughout Malaysia,” said Chong.

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