How digitisation will help your business thrive


“Back then, it was a bold move for us to digitalise. Now, we’re thriving despite the pandemic.” – Darren Cheong, Irene Aquarium

Irene Aquarium in Petaling Jaya, Selangor, has been serving its surrounding communities for over two decades. The family-owned pet shop is now managed by mother-and-son duo Vivien and Darren Cheong.

A few years back, she saw the potential of gaining more sales online and wanted to digitalise the business, even though she lacked knowledge and experience in digitalisation.

Thanks to the support from her digitally-savvy sons, a website was set up and not long after, they ventured into popular ecommerce and social media platforms.

Today, with the current pandemic, Irene Aquarium has not only survived but also thriving with increased online sales – all thanks to Vivien’s courage to digitalise and the family’s ingenuity.

Reaching new customers easily with Digital Marketing Lite

To Vivien and Darren, it is important to always stay ahead, even when business is good.

So they decided to get into digital marketing to reach potential customers beyond the Klang Valley.

But they were unfamiliar with the technical aspects of online advertising, especially involving Google and Facebook. They needed a solution that could help them do all of that easily.

That was when the Maxis SME Help Squad recommended Digital Marketing Lite and helped them apply for the SME Digitalisation Grant to claim funding of up to RM5,000*.

Now with Digital Marketing Lite, Vivien and Darren get to enjoy the services of digital marketing experts who run end-to-end digital marketing campaigns for them.

With these experts helping them to plan, execute and optimise their ads across platforms such as Google and Facebook, they are able to reach the right customers online more effectively and boost revenue at the same time.

Just like Vivien and Darren, you can be an UsahaWIRA too

Vivien and Darren took the bold step to digitalise and their business is thriving with the help of Maxis Business expert digital solutions.

Click here to learn how you can kickstart your digital journey and stay ahead in business with Maxis Business.

*Terms and conditions apply.

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