MR DIY has new store concept to boost sales

Growth path: Customers shopping at a MR DIY outlet in the Klang Valley. The group has a target to add 175 stores by the end of financial year 2021.

TO entrench its presence in the consumer home improvement industry even further, MR DIY Group (M) Bhd is trialling a different store strategy on top of its existing one in the hopes of capturing more sales to meet its targets.

The group’s chief executive officer Adrian Ong (pic) tells StarBizWeek that its expansion strategy to grow is still on track despite the pandemic and it recently began with a different store concept in certain locations, starting off first in the rural areas.