The Outdoor Advertising Association of Malaysia (OAAM) newly elected president Maaresh Starling said the industry is cautiously optimistic.
PETALING JAYA: Outdoor advertising or out-of-home (OOH) industry players are cautiously optimistic about the industry’s outlook this year given another round of a full lockdown.
Just as the industry was picking up, the rapid surge of Covid-19 cases, which have breached the 9,000 mark, has thrown a spanner in the works for outdoor advertising.
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