“What ADA has achieved over the last four years since it was established has been very commendable. The aspiration (US$2bil business) is a big target but I think with the capabilities, ecosystem and track record that Softbank would bring to the table, we can accelerate or achieve the targets within the target setting, ” said Axiata Group president and group CEO Datuk Izzaddin Idris (file pic) in an online media briefing.
KUALA LUMPUR: Axiata Group Bhd
’s subsidiary ADA is aiming to grow to a more than US$2bil (RM8.23bil) business in the next five years, after the company announced an alliance with SoftBank Corp which would invest US$60mil (RM247mil) in ADA.
The investment aims to expand and accelerate ADA’s analytics, data and artificial intelligence (AI) digital marketing business in South-East Asia.
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