SoftBank enters Axiata’s digital marketing arm

“What ADA has achieved over the last four years since it was established has been very commendable. The aspiration (US$2bil business) is a big target but I think with the capabilities, ecosystem and track record that Softbank would bring to the table, we can accelerate or achieve the targets within the target setting, ” said Axiata Group president and group CEO Datuk Izzaddin Idris (file pic) in an online media briefing.

KUALA LUMPUR: Axiata Group Bhd’s subsidiary ADA is aiming to grow to a more than US$2bil (RM8.23bil) business in the next five years, after the company announced an alliance with SoftBank Corp which would invest US$60mil (RM247mil) in ADA.

The investment aims to expand and accelerate ADA’s analytics, data and artificial intelligence (AI) digital marketing business in South-East Asia.

Limited time offer:
Just RM5 per month.

Monthly Plan


Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan


Billed as RM148.00/year

1 month

Free Trial

For new subscribers only

Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Axiata , SoftBank , digital , marketing , ADA ,


Next In Business News

Nasdaq, S&P set to open higher on tech boost, earnings glee
Sasbadi reports highest ever quarterly revenue
Aneka Jaringan leverages order book for growth
Chin Hin Group to develop two lands with combined GDV of RM1.08bil
CLMT 1Q net profit rises to RM33.49mil on higher occupancies, positive rental reversions
Ringgit ends marginally lower on firmer US dollar index
MoF: Govt to establish high-level facilitation platform to oversee potential, approved strategic investments
Meta Bright signs RM24mil leasing contract with Australia company
OCR Group to develop RM313mil residential project in Rawang
Legacy Credit emerges as substantial shareholder in VCI Global

Others Also Read