SoftBank enters Axiata’s digital marketing arm

“What ADA has achieved over the last four years since it was established has been very commendable. The aspiration (US$2bil business) is a big target but I think with the capabilities, ecosystem and track record that Softbank would bring to the table, we can accelerate or achieve the targets within the target setting, ” said Axiata Group president and group CEO Datuk Izzaddin Idris (file pic) in an online media briefing.

KUALA LUMPUR: Axiata Group Bhd’s subsidiary ADA is aiming to grow to a more than US$2bil (RM8.23bil) business in the next five years, after the company announced an alliance with SoftBank Corp which would invest US$60mil (RM247mil) in ADA.

The investment aims to expand and accelerate ADA’s analytics, data and artificial intelligence (AI) digital marketing business in South-East Asia.