‘Eggcitement’ returning

But after a year of logistical and operational wrangling, analysts see firmer ASPs in 2021 with Covid-19 vaccinations spurring economic activity and see a return in consumer confidence and spending.

PETALING JAYA: As eateries re-open for business with the easing of movement restrictions, the poultry industry should see a better year from improved demand for eggs and broilers or chickens raised for meat.

In 2020, growth of the sector was impacted due to Covid-19, which disrupted the distribution network owing to widespread closures of the hotel, restaurant and catering (Horeca) channel, reduction in tourism and travel alongside absence of corporate events and large-sized gatherings.