Online business models go through changes too

RPG Comerce CEO Melvin Chee: This new-normal created by the societal reaction to the pandemic will create an upward trend that will even continue post-pandemic, and we believe it is a perfect opportunity for DTC brands to strengthen their foothold among Malaysian consumers as a more viable choice than big traditional brands."

THE Internet has become a launchpad for many brands and businesses – more so in the past one year.

But e-commerce opportunities have helped mint many entrepreneurs like Melvin Chee long before the recent rush to go online. Back then, he had dabbled in the online business out of curiosity and just to make a little side income.