Adapting to new trends

Etika Group is one of the leading manufacturers and distributors of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Gatorade, Lipton Ice Tea, MUG, Sting and Evervess exclusively in Malaysia. The company also manufactures, distributes and markets Wonda Coffee and Calpis, plus its own brands like Goodday Milk, Dairy Champ, Kickapoo (a Monarch trademark), Hijrah, Chill Asian Drinks and Bleu Mineral Water.

PETALING JAYA: As the impact of the economic slowdown is expected to be felt in the coming months, the fast moving consumer goods (FMCG) industry needs to confront the rapid changing consumer behaviours and movements in the retail space.

Etika Group CEO for Malaysia, Singapore and Brunei Khalid Alvi (pic) said the success of the FMCG industry depends on how retailers and manufacturers address changing consumer behaviours and shifts in the retail market.