Asia’s richest man takes on Amazon in India’s booming online market

Mukesh Ambani triumphs in telecommunications -- where he started as a tiny player, but outpaced established rivals by undercutting them on price and capitalizing on regulatory changes -- are a cautionary tale for the American giants.

BILLIONAIRE Mukesh Ambani obliterated rivals in India’s telecommunications sector by selling $2 data plans and free voice calls.

Four years later, he’s deploying a very similar tactic -- cutthroat pricing -- to gain an edge in the country’s increasingly competitive e-commerce space.