ABOUT three years ago, Reed Hastings set out to answer a question that had bedeviled Hollywood for the past decade: How did a small DVD-by-mail company build the most popular TV service in the world?
Hastings, the co-founder and chief executive officer of Netflix Inc., was never fond of revisiting his past. "There’s not a nostalgic bone in his body, ” says Patty McCord, a former employee and longtime friend. But after outmaneuvering media barons, tech conglomerates and startups to build a global entertainment colossus, Hastings agreed to write a book.
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