How the X70 drove Proton’s sales


  • Auto
  • Saturday, 05 Sep 2020

Top-seller: A total of 95 engineers from Proton were involved in the entire Bo Yue to X70 transformation process, covering everything from R&D to testing.

SINCE its launch in December 2018, the Proton X70 has quickly become Malaysia’s highest-selling SUV.

Using Geely Holding Group’s Bo Yue as a basis, Proton’s engineers went much further than simply converting the vehicle from left to right-hand drive, making countless changes to make it perfectly suited to the Malaysian market.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Proton X70 , sales , workforce , auto ,

   

Next In Business News

Powering on data centres
Medical insurance premiums on the rise
Blackstone, KKR mortgage REITs stung by office debt challenges
Making scents of success
Tesla’s plan for affordable cars takes page from Detroit rivals
Sapura Energy takes a step to turn the tide
Are there too many GPs and is the healthcare system overwhelmed?
Kelington to reap the benefits of a diversified business strategy
Investors brace for 5% Treasury yields
Singapore’s growth trajectory remains intact

Others Also Read