Maxis unveils new brand purpose for its three products

Maxis' new brand purpose intertwines Maxis and Malaysia’s journeys together through the ages and in the rapidly evolving digital age.

KUALA LUMPUR: Maxis Bhd has officially unveiled its new brand purpose to help align all its brands – Maxis, Maxis Business and Hotlink.

“The brand refresh is in line with our aim of reaching more Malaysians under Hotlink and Maxis that are housed under the company.