SOFT power means a lot to a country like Britain, which will soon have to live off its wits outside the European Union, even as it discovers that favourable trade deals are as hard to find as Lewis Carroll’s Snark.
Might the answer lie in part with the country’s longest-surviving “Firm, ” the Royal Family, as much as trade delegations and the UK prime minister’s recent upgrading of “Boris Force One” to fly the flag for Britain?
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