BAT initiates campaign to fight illegal cigarettes

BAT managing director Jonathan Reed said the negative impact of the tobacco black market is far-reaching as it affects legal businesses and the lives of all Malaysians.

PETALING JAYA: With its performance under pressure from cheaper illicit cigarettes, British American Tobacco (M) Bhd (BAT) has launched a nationwide campaign to intensify its fight against contraband tobacco in Malaysia.

Launched yesterday, the campaign, called “Stop the Black Market”, would draw attention to the seriousness of the tobacco black market. It would also invite Malaysians to share their thoughts on curtailing this crime.