Brands need to stay ahead of the curve

Combating fake news: (from left) Lau, Chao, Kamarul and Yee discuss the role of the media in tackling post-truths.

PETALING JAYA: Given the rapid impact of technology on the business landscape, brand owners will need to adapt the way they engage with consumers to continue flourishing in the digital age.

Industry leaders have noted that the Industry Revolution 4.0 movement has not only changed the way companies operate but also redefined the way they communicate with their customers.