CIMB Bank unveils e credit card


CIMB Group consumer banking CEO Samir Gupta said the group is confident that the e Credit Card would play an essential role in supporting customers’ daily needs by providing ease and value to the digital-first lifestyle.

PETALING JAYA: CIMB Bank Bhd has launched the CIMB e credit card that allows customers to maximise the value of all online or in-store spending with up to 12 times bonus points in each transaction, at no minimum spend.

The e Credit Card powered by Visa is designed to address the changing needs of customers’ digital-first lifestyles in the Covid-19 environment by providing value for online and contactless transactions without being limited to any e-commerce platform.

On the 10th of every month (eDay), e credit card customers will earn 12 times bonus points on spending with featured partners.

In addition, customers will be rewarded with 10 times bonus points for e-wallet, online, auto-billing and in-store contactless transactions globally with other merchants on eDay.

In a statement, CIMB Group consumer banking CEO Samir Gupta said the group is confident that the e Credit Card would play an essential role in supporting customers’ daily needs by providing ease and value to the digital-first lifestyle.

“The CIMB e Credit Card is timely given the accelerated shift to online, contactless and e-wallet transactions as the new normal for customers’ banking and payments needs in the pandemic environment.

“People have increasingly relied on and seen the benefits of e-commerce for essentials and other goods that they may have previously preferred to purchase in a physical store.

“The e Credit Card represents two main pivots of CIMB’s Forward23 strategy, namely Customer Centricity and Sustainability, ” he said, adding that CIMB would continue to innovate to provide a more seamless and convenient experience to its customers.

The e Credit Card will also support customers’ daily spending needs as bonus points can also be earned on days other than the 10th of every month with no minimum spend or limits by e-commerce platforms.

E-wallet, online and auto-billing transactions on other days will receive five times bonus points, while in-store contactless and other spending will receive a one-time bonus point.

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