Sunway Property snaps up RM200mil sales via online campaign

Sunway Citrine Lakehomes

PETALING JAYA: Sunway Property has snapped up RM200mil worth of its properties within less than a month of kicking off its digital campaign, “Always With You.”

In a statement today, Sunway Property managing director Sarena Cheah said the campaign was launched in response to the Covid-19 pandemic.

“The ‘Always With You’ campaign was launched in response from the feedback we had from customers who were still keen to own a home but were cautious of the economic conditions as a result of the pandemic. To minimise their risk for home ownership, we have included a voluntary exit plan as part of the campaign,” she said.

Due to the pandemic, Cheah said there were rising concerns on job security accompanied by uncertainties of the current situation.

“As such, the voluntary exit plan is being put in place to allow customers to still purchase their dream home with an ease of mind as they are able to exit the purchase in the event of a loss of employment and obtain a refund.

“The voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession, whichever is earlier.”

During the campaign, homeowners are able to enjoy a subsidy of up to RM 50,000, interest-free instalment plan of up to 24 months, a flexi financing scheme to cater to different customer needs and opt for a guaranteed loan up to 95% by Sunway.

Cheah said the digital campaign was launched in tandem with the shift in customer behaviours as a result of the movement control order (MCO), adding that Sunway Property will continue to focus on social media and online digital marketing channels to reach out to interested buyers.

“As consumers shifted their purchases online during the MCO, we had doubled up our customer engagement online, interacting with our customers through virtual tours, live chats and other digital channels.

“During our engagement with them, some of our customers highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as they are spending more time at home because of the pandemic.”

Cheah said the fact that RM200mil worth of properties were snapped up during the campaign signalled that demand is still strong.

The campaign includes Sunway Property’s latest properties including seven developments in Klang Valley (Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene and Sunway Subang), one in Ipoh (Sunway Onsen Suites), three in Penang (Sunway Cassia Semi-D and Terrace and Sunway Wellesley), and five in Johor (Sunway Citrine Lakehomes, Sunway Citrine Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang Heights).