WPP targets flat 2020 after Q4 slides

WPP CEO Mark Read: "We said that we would make progress in the journey to return WPP to growth, simplifying our business and reducing our debt, and we have delivered against each of these goals."

LONDON: WPP, the world's biggest advertising company, said it would target flat organic growth and profit margin in 2020 after weakness in major markets dragged its fourth quarter down.

The British group reported a 1.9% drop in its main measure of organic revenue less pass-through costs compared with the 0.5% growth recorded in the previous quarter.