Advertising platform Adwork launched

Million-ringgit offer: Zaky (left) and Kumaresh at the launch of Adwork.

KUALA LUMPUR: The small and medium enterprises (SME) segment is poised for a shakeup. The high costs and complexities which these businesses have been facing when coming to advertising would finally be eased. They can now breathe a sigh of relief with the emergence of a marketplace that would cater to their advertising needs.

This comes in the form of Adwork, a newly launched self-serve end-to-end advertising platform intended to provide easy, highly affordable and effective advertising experiences for SME business owners in South-East Asia. With more than 5,000 media for selection, Adwork is now the largest media advertising platform in the country. The online advertising marketplace would feature a variety of advertising products and options via an online selection which would include a wide variety of advertising mediums like newspapers, magazines, radio, television, static and digital billboards, cinema, transportation, hospitals/clinics, in-store, talk-shows and digital platforms.

At the launch of Adwork recently, SME Corp Malaysia chief cluster development officer Zaky Moh, who officiated at the event, said the platform’s goals were in line with Budget 2020’s Shared Prosperity goals, especially “Development for All” which aims to restructure the country’s economy to be more progressive, high-value and knowledge-based with full community participation, including local SMEs.

Commenting on the launch of Adwork, CEO Kumaresh Visvanathan said: “Up until now, mainstream advertising has been a ‘privilege’ of large-scale organisations with huge marketing budgets which enable them to engage with media agencies.

“SMEs do not have this so-called luxury. This is a disconnect we want to change, by making advertising more accessible online and affordable for SMEs.”

As part of its launch initiatives, Adwork would be offering RM2mil worth of free advertising space to users through cash rebates, value-added deals and discounts of up to 70%. These promotions would be published on the Adwork platform. All advertisers need to do is create an account to grab these limited-time promotions. They may also follow the platform’s social media pages for detailed information on the promotions. From the RM2mil giveaway, Adwork would be offering up to RM1mil worth of free ad space to SMEs under SME Corp’s database.

Kumaresh explained that while Adwork is available for all businesses and organisations, the platform is specially designed for SMEs – businesses with an annual revenue of RM50mil or below – across all industries in Malaysia and the region.

“In line with the government’s Shared Prosperity agenda, we are going all-out to empower local SMEs through these easily accessible and highly affordable promotions and products online.

“This is part of our competitive strategy which is made possible by collaborating closely with our media partners to craft special promotion deals for SMEs,” Kumaresh said, adding that Adwork expects to see a strong take-up and increased overall advertising expenditure by SMEs, with an initial estimated target of RM5.7mil in revenue by end-2020.

“This model has been operating very successfully in foreign markets and we believe the market conditions are rife for the industry here – but we’re taking it a step further.

“While the focus for such platforms in other markets is typically on billboards and the print media, Adwork’s initial offering of 12 advertising mediums will provide more value and wider options for SMEs to advertise. In time, we expect to add more channels to the repertoire of products on the platform,” he added.
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