Traditional media remains trusted advertising platform

Havas Malaysia Group managing director Andrew Lee, who is also the Association of Accredited Advertising Agents Malaysia (4As) president

PETALING JAYA: Despite the rapid growth of social media, traditional media remains a trusted and reliable advertising platform in the current digital age.

Media analysts contacted by StarBiz said that amid the digital wave, advertisers are still bullish on traditional media as an effective advertising channel as it has elements of trust, reliability, transparency and quality content.