WeWork rivals pitch to win back market share try not to gloat


FILE PHOTO: A man enters a WeWork co-working space in New York City, New York U.S., January 8, 2019. REUTERS/Brendan McDermid/File Photo

TORONTO: On its way up, WeWork poached customers with free rent and rich broker commissions, trampling on less wealthy and aggressive competitors to gain a seemingly dominant position. Now the tables are turning, and rivals are struggling to contain their glee.

"Happy birthday to me, happy birthday to me, ” sang a senior executive of another co-working company who asked not to be identified.

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