Dutch Lady’s balancing act amid escalating costs

Dutch Lady Milk Industries Bhd managing director Ramjeet Kaur Virik.

Dutch Lady Milk Industries Bhd will look at market conditions and its competition before settling on any price increases for its products, if at all.

According to the group’s managing director, Ramjeet Kaur Virik, the need to find the right balance between pricing, the current economic conditions and growing consumption rates have become critical for the group to consider in order to fulfil its goal to “nourish the nation” and “keep shareholders happy”.