Malaysian durian sales may spike on China's nod to thorny fruit

The company said in a filing with Bursa Malaysia that it will seek shareholders

KUALA LUMPUR: Malaysia is all geared to satisfy China’s craving for a pungent, football-sized thorny fruit.

That’s because China’s General Administration of Customs has approved imports of frozen whole durian fruit starting May 30 following an agreement signed in August, according to Sim Tze Tzin, Malaysia’s deputy minister for agriculture and agro-based industry.

"The durian market in China is so big but we’ve only managed to export a little durian pulp and frozen paste to China,” Sim said in a Facebook post on Friday. "The export of whole frozen durians will open the market to durian farmers and increase their income.”

China currently imports around 300,000 metric tons of durian each year, mainly from Thailand, he said. Malaysia ships only 17,000 tons, or 5.8% of its annual production, mainly to Singapore, Thailand, Hong Kong, Australia, the U.S. and China.

Durian often invokes a love or hate relationship: aficionados describe the internal yellow carpels as a rich, butter-like custard, with hints of chives and caramel in whipped cream. Others are repulsed by its polarizing smell, which has been likened to rotting garbage and dirty gym socks.

Durian devotees in China are embracing different foods incorporating the fruit such as yogurt, cookies, coffee and pizza. 

However, getting the whole fruit is a rare treat: a Malaysian durian festival in southern China late 2017 attracted about 165,000 people lining up to taste the thawed, whole-fruit samples of the country’s premium Musang King variety.

China’s skyrocketing demand won’t drive up prices as many farmers have started planting durians and production may increase, Sim said. Malaysia is also looking to boost production of durian products like ice cream and biscuits, and attract tourists to durian farms as part of what it calls "DurioTourism." - Bloomberg
Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Business News

Macau casino giants win licence renewals, Malaysia's Genting loses bid
Oil prices fall 2% as Chinese demand worries linger
China investors identify trigger points to buy
More than meets the eye in courier industry
Energy security is global priority in 2023
Asia’s richest man makes US$5bil bet to silence debt-obsessed critics
The crypto bubble of the worst kind
ESG in real estate gains traction
Poll: UK house price rally to end next year but no big crash seen
The rise and fall of FTX

Others Also Read