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Changing consumers’ buying behaviour


Brand story: Chang says story-telling has been crucial to its business model from day one.

Brand story: Chang says story-telling has been crucial to its business model from day one.

New shirt brand hopes to reduce prices and wastage with a different business model

OVERSTOCKING and expensive shirts that don’t fit. These are some of the issues that bother Oxwhite’s Chang Chee Keong, 39, when it comes to the garment industry.

shirt , Oxwhite

   

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