Pillars for successful brand building


PURPOSE and trust is the name of the game in the world of branding. Creativity and the ability to retain a brand on consumers’ minds over time are other pillars for successful brand building.

The latest closure of Crabtree & Evelyn retail bricks-and-mortar business worldwide, following the footsteps of other global retailers such as US toy maker Toys R Us, seems to suggest that online shopping is the way to go for brands to strive and be impactful. But is this the case?

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Business , brands

   

Next In Business News

DNB denies claims of impropriety over 5G rollout
Oil gains as Iran downplays reported Israeli attack
Maxis pledges full support to government’s 5G delivery model
Fajarbaru Builder secures RM13mil job
MKH Oil Palm IPO oversubscribed
Making the Malaysian startup pitch
The pros and cons of earned wage access
Making every load lighter
Batik, chips and tech in the fabric of society
How Sin-Kung leveraged air cargo for its success

Others Also Read