PURPOSE and trust is the name of the game in the world of branding. Creativity and the ability to retain a brand on consumers’ minds over time are other pillars for successful brand building.
The latest closure of Crabtree & Evelyn retail bricks-and-mortar business worldwide, following the footsteps of other global retailers such as US toy maker Toys R Us, seems to suggest that online shopping is the way to go for brands to strive and be impactful. But is this the case?
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
