Lazada veteran Pierre Poignant is replacing Lucy Peng as CEO


As e-commerce and activities related to sharing economy are on the rise, the Government will explore imposing tax on these online transactions.

SINGAPORE: Lazada Group Chief Executive Officer Lucy Peng will step down and cede her role to Pierre Poignant, a six-year veteran of the leading Southeast Asian e-commerce operator.

Peng, a co-founder of Lazada’s controlling shareholder Alibaba Group Holding Ltd., will remain executive chairman, the Singapore-based company said in a statement Thursday. Poignant, who joined Rocket Internet-incubated Lazada in 2012, will immediately take the CEO role.

Poignant’s appointment comes nine months after Alibaba installed Peng as CEO to replace Maximilian Bittner. The Chinese e-commerce behemoth had put in another $2 billion this year to deepen its bet on Southeast Asia. Poignant, 39, has held several roles during his six-year stint at Lazada, including expanding logistics as chief operating officer. Lazada has 31 warehouses in six countries.

“The job is not new to me,” Poignant said in an interview.

“We are in a very diverse region, in six countries with vastly different consumer base, vastly different landscape. The solution is different in each of these markets.”

Poignant, who was appointed to Lazada’s newly created executive president post in August, brushed aside speculations about internal issues that might have led to the management shuffle.

“Obviously when you bring the two companies with strong cultures together and draw the road map for the next three to five years, people can share their ideas and debate, which is quite natural,” he said. “I’m very confident that we have the right team and the right strategy for the future.” 

Under Peng, Alibaba and its Southeast Asian subsidiary Lazada worked on integrating their platforms and rolled out a set of new features. 

For example, Lazada customers can now snap a picture of any product they wish to buy using the app. And it’ll instantly show a list of similar items and their prices, which is powered by Alibaba’s search-by-image. - Bloomberg

 

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Business News

Kinergy Advancement to change stock short name to KINERGY from Dec 30
FBM KLCI extends rally on Christmas Eve; ringgit at five-year high
Higher corporate bond yields push issuers to delay debt sales to next quarter
Oil rises for sixth session on US data, geopolitical tension
BP to sell 65% stake in Castrol to Stonepeak for US$6bil
Nam Cheong sells 4,000-DWT platform supply vessel for US$20.5mil
Maybank experiencing intermittent slowness affecting DuitNow services
China turns sport into serious business
Gold climbs above US$4,500 in historic rally for precious metals
Borneo Oil’s associate Verde Resources seeks Nasdaq listing, raising US$5–US$8mil

Others Also Read