KFC Malaysia ties up with SoCar of South Korea

So good: (from left) KFC Malaysia COO Ling Mee Jiuan, QSR Brands restaurants CEO Merrill Pereyra, SoCar Malaysia CEO Leon Foong and Mohamed Azahari at the partnership announcement.

PETALING JAYA: KFC Malaysia has partnered with SoCar, a South Korea-based car-sharing application, to introduce 12 additional SoCar zones in selected KFC outlets in Kuala Lumpur and Johor Baru.

QSR Brands (M) Holdings Bhd, the franchisee of KFC Malaysia, described the partnership as a “unique opportunity” for the fast-food chain and expects the collaboration to provide a further push in its marketing initiatives.