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If you exchange US$ for Indonesia rupiahs you get a free meal


  • Forex
  • Monday, 10 Sep 2018

A cook prepares food at a restaurant which offers free meals for people who can show they have recently changed U.S. dollars for Indonesian rupiah at their outlet in Jakarta, Indonesia. - Reuters filepic

A cook prepares food at a restaurant which offers free meals for people who can show they have recently changed U.S. dollars for Indonesian rupiah at their outlet in Jakarta, Indonesia. - Reuters filepic

JAKARTA: As Indonesia's currency trades at its weakest levels since the 1998 Asian financial crisis, a local restaurant chain is offering free meals to clients who can prove they have exchanged holdings of U.S. dollars for the ailing rupiah.

While easy to brush off as a marketing gimmick, the restaurant's online campaign "#bantaidolar", or "butcher the dollar", shows how alarm over the plight of the rupiah is becoming more mainstream in Southeast's biggest economy.

The rupiah, the second-worst performer among emerging Asian currencies behind India's rupee, has shed 9 percent so far this year amid an emerging market sell-off triggered by rising U.S. interest rates and economic crises in Argentina and Turkey."We want to raise the spirit of love in the nation and that is by loving the rupiah," said Agung Prasetyo Utomo, founder of fried chicken chain Ayam Geprek Juara, which so far says it has given out 83 free meals for customers who had sold their dollars, describing them as "rupiah warriors".

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