Digitalisation, expansion of customer base to drive Citi Malaysia

Speaking with StarBiz at the EPF International Social Security Conference 2018 recently , Citi Malaysia chief executive officer Lee Lung Nien(pic) said digitalisation and expansion of customer base are the two factors which would be instrumental in lifting the bank

KUALA LUMPUR: Greater digitalisation and the continued expansion of its customer base will be the key drivers of Citi Malaysia’s growth moving forward.

Speaking with StarBiz at the EPF International Social Security Conference 2018 recently , Citi Malaysia chief executive officer Lee Lung Nien said the two factors would be instrumental in lifting the bank’s bottom line in tandem with Malaysia’s economic growth over the next three years.