The difference WhatsApp, FB has brought to GE14

Social media impact: A file picture showing party flags in Rembau town during the 2013 election. In the runup to the coming elections, people are paying attention to messages from WhatsApp, Facebook, Twitter and Instagram.

EXITING the North-South Highway into Pedas/Linggit toll booth on a Friday morning, one could see the Barisan Nasional and Umno flags lined up all along the main road leading to the Rembau town. In some parts, there were PAS and Parti Keadilan Rakyat flags, indicating that the parliamentary seat held by Umno Youth leader Khairy Jamaluddin is likely to see a three-cornered fight.

However, a chat with the local folks revealed that the flags and posters were not catching their eye. Forget about the dark blue, light blue and green flags.